Private label & ODM furniture
Private label furniture, developed around your brand.
Begin with a Furniship-developed product and adapt materials, finishes, dimensions, components, branding and packaging around your assortment.
You are not starting from a blank sheet, and you are not buying someone else's catalogue unchanged. The starting point already exists; what it becomes is set around your programme.
01Where the programme begins
Start further ahead.
A private label programme does not begin with a blank sheet. It begins with a product Furniship has already developed — a resolved construction, a working set of dimensions, a piece that has been made before.
That means fewer product decisions have to start from zero. It does not mean fewer decisions overall: the cover, the finish, the proportions, the components, the packaging and the branding are all still yours to set, and those are the decisions that make it yours.
- The underlying design stays development work
- Beginning from a Furniship-developed product does not by itself transfer rights in that design. What the programme covers is agreed as part of it.
- Collection products are not exclusive by default
- A Furniship collection product is available to more than one customer. Products developed from a customer's own drawings or proprietary product development are treated as customer-specific programmes instead.
The products a programme can start from are the ones in the collections.
Furniship collectionsOne product. Your specification.
Fabric & leather
Cover material, weave and grade.
Timber & finish
Species, stain and surface finish.
Colour
Across cover, frame and component.
Dimensions
Within what the construction allows.
Legs & components
Profile, material, height and fittings.
Branding
Your mark, applied to the product.
Labels
Product labels and care labels.
Packaging & cartons
Carton, print, protection and markings.
These are the adaptations a programme most often turns on. They are not the limit: comfort, construction and other programme-specific details can be adapted too, and anything not listed is answered before it is quoted rather than assumed either way.
03Where it starts
The difference is where the programme starts — not how far it can go.
Private label is not a light-touch model. A programme that begins from a Furniship-developed product can be adapted extensively — including dimensions, construction and comfort. What separates it from a custom programme is the starting point, not the depth of the work.
Private label & ODM
Starts from a Furniship-developed product.
A resolved construction that already exists and has been built before. From there the programme can go as far as the assortment requires — the starting point is what defines the model, not a limit on what can change.
What can be adapted
- Dimensions
- Materials
- Colour & finish
- Comfort & specification
- Components & legs
- Construction
- Branding & labels
- Packaging
Custom manufacturing
Starts from your own idea or brief.
An earlier-stage requirement, concept, reference or sketch of your own, developed with Furniship into a product that does not exist yet. Not a bigger programme than private label — a different origin.
What you bring
- An idea or requirement
- A reference product
- A sketch or concept
- Key constraints
- A target price
If the programme begins from your own concept rather than from a Furniship product, it is a custom programme — regardless of how much or how little changes.
Custom furniture manufacturingPrivate label — sometimes searched for as white label furniture — can range from branding an existing product direction to deep adaptation of materials, dimensions, construction and components.
Branding is what the carton says, not just what the label says.
- Product labels
- Applied in production, to the piece, in the position the programme specifies.
- Care labels
- Material and care information, in the languages the programme needs.
- Carton markings
- Printed cartons carrying your identification rather than a factory's.
- Packaging
- Engineered to the piece, and to how it will be handled after it lands.
- Programme identification
- The codes, barcodes and references your systems expect to scan.
What a destination market requires on the product is agreed as part of the programme, and relevant testing can be arranged through external laboratories where it is needed.
A range, not a badge on a chair.
- Coordinated materials
- The same cover or timber running across several pieces.
- Common finishes
- One finish direction applied across formats and categories.
- Shared price architecture
- Adaptations chosen so the range holds the price steps you sell at.
- Family relationships
- Pieces that read as related without being variations of one silhouette.
- Complementary formats
- Formats that cover the room rather than competing inside it.
- Packaging consistency
- One packaging and labelling standard across the range.
These are things a programme can be built to do. Which of them apply is decided with you, against your assortment — not prescribed.
06Who makes it
Private label products are manufactured, not licensed.
Furniship combines owned manufacturing with a wider partner-factory network, and the production route is matched to the programme — the product, its construction, the volume and the specification.
Where the customer asks for it, Furniship also runs the quality-control programme on the order, and relevant third-party testing can be arranged where the destination market requires it.
07Before production
The adapted product is sampled before it is built.
An adaptation is still a change, and a change is confirmed on a physical piece rather than on a specification sheet. The sample can be inspected at source or shipped to the customer for evaluation, and the approved piece becomes the standard production is held to.
Sample timing depends on the product and the category, and is confirmed per programme.
The difference is what exists on day one.
Custom
You bring an earlier-stage idea.
A requirement, a brief, a reference or a concept of your own, developed with Furniship into a product that does not exist yet.
Private label
Furniship brings the product.
Begin from a Furniship-developed product and adapt it for your assortment. Adaptation can be extensive — dimensions, materials, finish, comfort, components and construction included. The model is defined by the starting point, not by how much changes.
This pageODM
Furniship-originated development forms the basis.
Used where the programme is built on product development and design originated by Furniship rather than supplied by the customer. In practice it sits alongside private label rather than opposite it.
This pageOEM
You bring a defined design.
Your own drawing or specification, resolved and ready to move into engineering and manufacture.
09Buyer questions
What private label buyers ask
- What can be customised?
- Cover material, timber and finish, colour, legs and components, dimensions where the construction allows, branding, product and care labels, packaging and cartons. Anything beyond that is answered per programme before it is quoted.
- Can we use our own branding?
- Yes. Programmes can include your branding on the product, product and care labels, printed cartons and programme-specific identification.
- Is private label the same as OEM?
- No. In an OEM programme you bring a defined product and specification to be manufactured. In a private label programme Furniship brings a developed product and it is adapted for your assortment and brand.
- Can the dimensions change?
- Yes. Dimensions, construction, comfort, materials and components can all be adapted on a private label programme. Starting from a Furniship-developed product does not limit how far the product can move — it only means it does not have to start from nothing.
- Can products be sampled before production?
- Yes. The adapted product is sampled and can be inspected at source or shipped for evaluation, and the approved piece becomes the production standard. Sample timing depends on the product and category and is confirmed per programme.
- What is the minimum order quantity?
- MOQs are set around the product and programme rather than one fixed threshold. They vary with construction, materials and the requirements of the programme itself.
- Can testing be arranged?
- Yes. Relevant product and material testing can be arranged through external laboratories where the destination market or programme requires it.
- Can a private-label product be exclusive?
- A Furniship collection product is not exclusive by default. Products developed from a customer's own drawings or proprietary product development are treated as customer-specific programmes.
Pick a starting point. Then make it yours.
Tell us the format your assortment needs, the market it sells into and the price it has to hit. We will tell you which developed products are worth starting from — and what would have to change.